Shandong New Wanhao Technology Development Co., Ltd. was established in 2008 and is headquartered in the Financial Building in Laishan District, Yantai City. The company is a comprehensive trading enterprise with independent import–export operating rights. Over the past sixteen years, it has focused on the apparel accessories sector, with its core business encompassing the import and export of the entire YKK product line—zippers, hook-and-loop fasteners, and four-way snaps. Adhering to the service philosophy of “integrity, speed, and efficiency,” the company is rooted in Shandong while extending its operations to key regions in North and East China, including Beijing, Shanghai, Zhejiang, and Jiangsu, and has established long-term, stable partnerships with numerous large and medium-sized manufacturing and trading enterprises across these areas.

Since officially becoming the Shandong regional distributor for YKK zippers in 2011, the company has steadily expanded its market footprint, with service capabilities now covering China’s core apparel manufacturing hubs. Backed by superior product quality and professional service expertise, the company has earned the deep trust of leading outdoor brands such as Berghaus, The North Face, and LeFay, as well as internationally renowned brands and specialist equipment providers like Harley-Davidson and Bass Pro Shops. Through engagement across diverse sectors, the company continues to refine and enhance its technical service capabilities.

While expanding its business footprint, Shandong New Wanhao has embedded corporate social responsibility into the very fabric of its development. The company actively promotes green and environmentally friendly practices, champions sustainable supply-chain management, and contributes to the green transformation of the apparel manufacturing industry. It steadfastly upholds ethical business conduct, leveraging scientific management and transparent processes to safeguard customer interests and set a benchmark for law-abiding operations in the market. At the same time, the company places great emphasis on humanistic care, providing employees with an excellent working environment and robust career-development opportunities, while also actively engaging in local public-service initiatives to give back to society and share the fruits of its growth.

Looking ahead, Shandong New Marriott will continue to place consumer needs at the core of its operations, upholding a corporate ethos of integrity, proactiveness, collaboration, and innovation. We will strengthen our technological R&D capabilities and enhance our core competitiveness. We sincerely seek to collaborate with partners across industries, creating mutual benefits and win-win outcomes, and contributing to the building of a better society.

YKK Zippers: The Quality Benchmark and Standard Setter in the Global Zipper Industry

As the pioneer of the zipper industry, YKK has, since its founding in 1934, consistently upheld “the virtuous cycle” as its core corporate philosophy. Not only has it become a global market leader in zippers and buttons, but it has also established the cornerstone of industry standards through its rigorous quality management system.

YKK’s relentless pursuit of quality permeates every stage of the production process. Its pioneering integrated manufacturing system ensures that all operations—from raw-material smelting and dyeing to mold fabrication and final forming—are carried out entirely within YKK’s own facilities. This vertically integrated, end-to-end supply chain enables full traceability of every zipper tooth and every stitch, allowing for meticulous control over product precision and consistency and delivering uncompromising quality across the board.

YKK integrates environmental sustainability into every stage of its production process and has established globally unified product quality management standards, ensuring that every zipper produced at YKK facilities—whether in Japan, China, or anywhere else in the world—delivers the same exceptional reliability and durability. From precision control as tight as 0.1 millimeter to tens of thousands of opening-and-closing cycles, YKK uses data to define the industry’s benchmark for quality.

As the creator of industry standards, YKK has consistently leveraged technological innovation to drive quality enhancement. In response to diverse market demands—ranging from high-end customization to fast fashion—YKK continuously develops new materials and processes tailored to different applications, ensuring that the three letters “YKK” have become synonymous with uncompromising quality. Looking ahead, YKK will remain true to its founding principle of “the virtuous cycle,” setting standards that go beyond industry norms to deliver even greater value to customers worldwide.